By William LeGoullon, Nicholas Dahmann, and Peter Bugg.
This is the official online version of Embedded. A book which examines the floors of gallery/art spaces throughout the city of Phoenix, fusing an interplay of conceptual thought, technology, and linkages between physical place and digital realm. Aspects of space and time are compressed, bringing the here and there of somewhere into provisional view. What happens next, if anything, is up to you, the participating spectator.
"As curating-artists and/or artist-curators, Peter Bugg and William LeGoullon have assembled a timely ‘institutional critique’ of both creative and conceptual élan. Immanent in its critique, Embedded destabilizes the meanings accumulated in the dominant gallery model of show and sell without seeking to abolish “the gallery” as such. Yet, rather than valorize the gallery as a space of visual and material consumption alone, Bugg and LeGoullon exhibit the exhibition: the gallery (or its floors). In contrast to the infinite repetition of artwork’s passive presentation by the gallery, our optic and gaze is redirected to the putatively passive container itself...
...As institutional critique, Embedded disrupts the presumed autonomy artistic labor and the pristine white cube, inducing the viewers’ gaze somewhere else. If the antiseptic space of the gallery has long since become a device to “give visibility” and bestow artworld significance, Bugg and LeGoullon quietly refuse this authorizing gesture without abandoning the gallery itself. In this manner, Embedded is a wryly ironic collaboration with and within the institutionalized artworld. This affective move simultaneously disrupts and connects existing artworld spaces and crosses and tangles institutional boundaries...
...Embedded operationalizes a form of immanent institutional critique whose criticality is affirmed by engaging with both the old, existing and new: the flat pictoral frame, the persistance of the ‘white cube’, medium specificity and new emergent DIY technologies."
NOTE: All QR codes in this book can be read using any free QR barcode reader program on your smart phone. You can find one by searching "QR Reader" in your app store. Quality of Reader/Results may vary.
